Tag - writing

8
Oct

Content marketing on a startup budget

Four fun and easy strategies to promote your brand. What comes to mind when you hear ‘content marketing’? An endless sea of euro signs? A hefty downloadable guide filled with complex formulas and jargon? If you’re envisioning something beyond your startup’s reach, luckily for you, you’re wrong. Content marketing is a flexible set of tools …

9
Dec

What to talk about when your topic is boring

7 ways to get inspired. Have you ever stared at the computer screen wishing that instead of writing for a chain of dentists, a printing shop, or an import-export business, you were in charge of an adventure sports centre or a nightclub? Imagine how easy it would be to create fabulous visual posts if only …

15
Apr

How to write killer content quickly

How to write killer content quickly Every blogger has experienced moments of dread when it comes to writing content. We want to write supremely insightful and useful content, and we want to do it on a rapid-fire basis. Regularly producing content that is consistently high quality is expected of us. It’s content marketing 101. However, …

21
Mar

9 words to avoid when writing content

Language is a powerful thing. The right words awaken your audience’s imagination and connect with them on a personal level. As an inbound marketer, you write content to do just this. Your content is meant to appeal to your brand’s potential customers, to educate and delight them, which means you need to steer clear of …

13
Feb

The importance of a brand story

Stories are told in every culture as a means of entertainment, education or cultural preservation, and when it comes to content marketing, stories are just as important. Storytelling itself predates smartphones, social media, computers, television, even the written word. And yet, a good story can still resonate with many people. Sharing your brand story is one …

3
Feb

Who are you writing for?

It’s a simple question, but one that is often overlooked. And, the truth is that if a company hasn’t figured out who they are writing for, their content is very likely going to miss the mark. Perhaps the subject of the next blog has been chosen for its keywords, or to coincide with a new …