Tag - trust

13
Feb

The importance of a brand story

Stories are told in every culture as a means of entertainment, education or cultural preservation, and when it comes to content marketing, stories are just as important. Storytelling itself predates smartphones, social media, computers, television, even the written word. And yet, a good story can still resonate with many people. Sharing your brand story is one …

7
Feb

So why is content marketing important?

Today, many companies still struggle to connect with their audience on a human level. They haven’t yet mastered the newfangled art of content marketing. Whether your business is looking to retain clients, make more sales or improve its branding, engaging people and building trust through great content will help you meet your business goals. So, …