Tag - social media

29
Jan

How to choose the right influencer for your brand

Tips to make you the talk of the town. Ah, the social media influencer. The glamorous, boho-chic food blogger. The perfectly sculpted Instagram fitness model. The hilarious tweeter that never misses a meme. For the past number of years, companies have been utilising influencers to reach their target audience with increased precision and efficiency. The …

19
Dec

Decoding the world of content marketing

Terms you should know. Sure, you’ve heard of content marketing. But how much do you really know? Could you follow a strategy meeting? Explain the concepts to your colleagues? Contribute to a plan for your company? Content marketing is the development, publication and promotion of high-quality content that helps brands strengthen their presence and build …

22
Oct

Getting personal

Connecting with customers through brand personalisation. We all know that customers want to feel a personal connection with the brands they buy. They want brands they can relate to, brands that are reflective of their values and beliefs. They want brands that reach out and see their customers for the people they are. But personalisation …

8
Oct

Content marketing on a startup budget

Four fun and easy strategies to promote your brand. What comes to mind when you hear ‘content marketing’? An endless sea of euro signs? A hefty downloadable guide filled with complex formulas and jargon? If you’re envisioning something beyond your startup’s reach, luckily for you, you’re wrong. Content marketing is a flexible set of tools …

28
Jun

The hashtag how-to

Marketing with social media’s favourite symbol. We are in the era of a new universal symbol: the hashtag. Once known as the pound or number sign, the figure has experienced a complete renaissance, rising to great heights as a critical social media tool. Hashtags are a dream come true for marketers because they allow companies …

9
Feb

7 types of content that everyone loves to share

What’s the secret to creating contente that people love to share? Besides producing something well crafted and perfectly targeted to the reader, you also need to think about how your content is formatted. Different types of content suit different formats, and some formats just touch that sharing nerve better than others. So, it’s time to …