Tag - content

13
Jan

Is your website right for the English-speaking market?

Steps to ensure your success across borders. Your website is your brand’s best international representative. It can reach consumers from any country at any time, and can help you close sales in markets you didn’t even know you had. But in order to maximise its benefits, you have to make sure your website is internationally …

18
Nov

Why original content is essential to your online marketing strategy

Your company has an active online life. You share up-to-date industry reports, articles related to your field, top infographics, and the occasional cat meme or dancing cartoon gif. Your company curates content—it shares relevant material from other sources. However, by only curating, you’re missing out on a wealth of benefits that comes with being a …

10
Oct

Transcreating IKEA

Localisation challenges and successes of going global. IKEA seems to have cracked the code to global marketing. With 313 stores spanning 38 countries and €34.2 billion in sales in 2016, IKEA has become the world’s furniture giant. But the process has not been easy. IKEA has struggled to localise its brand and product offerings, continually …

6
Sep

4 steps to SEO success

The basics of search engine optimisation. It’s time we face the facts: we are all full-blown search engine addicts. We conduct over 4,000 Google searches per second, and depend on our search engine buddies for answers to just about everything – ‘Where can I book cheap flights to Thailand?’ ‘How can I open a wine …

4
Apr

Is transcreation right for your company?

Five key differences between translation and transcreation. The new field of transcreation is taking over the cross-cultural marketing game. It has enabled companies to successfully expand in ways that were not possible decades ago. But transcreation can be a time and resource-intensive process, so how do you know if and when it’s really necessary for …

15
Feb

Why translation just won’t cut it

Cross-cultural communication takes more than a good translator. Your company’s messaging is sharp, clever and hip, and it’s worked wonders in your home market. And with good reason—you’ve invested time and money perfecting it. Expanding to a foreign market should be simple: hire a professional to translate your message in a way that is compelling …

6
Oct

Is your company exotic? Make the most of your cultural differences

We all know that understanding your target audience is key to effective content marketing. So, when your potential customers live in another country, you don’t just have to get the language right, you also need to understand their customs, lifestyle and cultural influences. You have to understand how they perceive the world around them. But, …

2
May

Content and the buyer’s journey

Content and the buyer’s journey The buyer’s journey is how a consumer gets from “Am I missing out on an opportunity?” to a justified purchase decision. As a content marketer, you have to understand where your customer is in their buyer’s journey. Know what they’re searching online, what they’re thinking, what their needs are, and …

15
Apr

How to write killer content quickly

How to write killer content quickly Every blogger has experienced moments of dread when it comes to writing content. We want to write supremely insightful and useful content, and we want to do it on a rapid-fire basis. Regularly producing content that is consistently high quality is expected of us. It’s content marketing 101. However, …

9
Feb

7 types of content that everyone loves to share

What’s the secret to creating contente that people love to share? Besides producing something well crafted and perfectly targeted to the reader, you also need to think about how your content is formatted. Different types of content suit different formats, and some formats just touch that sharing nerve better than others. So, it’s time to …