Tag - Content Marketing

13
Jan

Is your website right for the English-speaking market?

Steps to ensure your success across borders. Your website is your brand’s best international representative. It can reach consumers from any country at any time, and can help you close sales in markets you didn’t even know you had. But in order to maximise its benefits, you have to make sure your website is internationally …

19
Dec

Decoding the world of content marketing

Terms you should know. Sure, you’ve heard of content marketing. But how much do you really know? Could you follow a strategy meeting? Explain the concepts to your colleagues? Contribute to a plan for your company? Content marketing is the development, publication and promotion of high-quality content that helps brands strengthen their presence and build …

18
Nov

Why original content is essential to your online marketing strategy

Your company has an active online life. You share up-to-date industry reports, articles related to your field, top infographics, and the occasional cat meme or dancing cartoon gif. Your company curates content—it shares relevant material from other sources. However, by only curating, you’re missing out on a wealth of benefits that comes with being a …

22
Oct

Getting personal

Connecting with customers through brand personalisation. We all know that customers want to feel a personal connection with the brands they buy. They want brands they can relate to, brands that are reflective of their values and beliefs. They want brands that reach out and see their customers for the people they are. But personalisation …

10
Oct

Transcreating IKEA

Localisation challenges and successes of going global. IKEA seems to have cracked the code to global marketing. With 313 stores spanning 38 countries and €34.2 billion in sales in 2016, IKEA has become the world’s furniture giant. But the process has not been easy. IKEA has struggled to localise its brand and product offerings, continually …

8
Oct

Content marketing on a startup budget

Four fun and easy strategies to promote your brand. What comes to mind when you hear ‘content marketing’? An endless sea of euro signs? A hefty downloadable guide filled with complex formulas and jargon? If you’re envisioning something beyond your startup’s reach, luckily for you, you’re wrong. Content marketing is a flexible set of tools …

4
Apr

Is transcreation right for your company?

Five key differences between translation and transcreation. The new field of transcreation is taking over the cross-cultural marketing game. It has enabled companies to successfully expand in ways that were not possible decades ago. But transcreation can be a time and resource-intensive process, so how do you know if and when it’s really necessary for …

15
Feb

Why translation just won’t cut it

Cross-cultural communication takes more than a good translator. Your company’s messaging is sharp, clever and hip, and it’s worked wonders in your home market. And with good reason—you’ve invested time and money perfecting it. Expanding to a foreign market should be simple: hire a professional to translate your message in a way that is compelling …

9
Dec

What to talk about when your topic is boring

7 ways to get inspired. Have you ever stared at the computer screen wishing that instead of writing for a chain of dentists, a printing shop, or an import-export business, you were in charge of an adventure sports centre or a nightclub? Imagine how easy it would be to create fabulous visual posts if only …

2
May

Content and the buyer’s journey

Content and the buyer’s journey The buyer’s journey is how a consumer gets from “Am I missing out on an opportunity?” to a justified purchase decision. As a content marketer, you have to understand where your customer is in their buyer’s journey. Know what they’re searching online, what they’re thinking, what their needs are, and …

15
Apr

How to write killer content quickly

How to write killer content quickly Every blogger has experienced moments of dread when it comes to writing content. We want to write supremely insightful and useful content, and we want to do it on a rapid-fire basis. Regularly producing content that is consistently high quality is expected of us. It’s content marketing 101. However, …

21
Mar

9 words to avoid when writing content

Language is a powerful thing. The right words awaken your audience’s imagination and connect with them on a personal level. As an inbound marketer, you write content to do just this. Your content is meant to appeal to your brand’s potential customers, to educate and delight them, which means you need to steer clear of …

22
Feb

Influencer marketing explodes onto the scene

This year, we predict that influencer marketing will be all the rage. The concept has made appearances over the last few years as marketers continue to look for the best ways to engage social media audiences, and now it’s gaining real traction as an increasingly important part of digital marketing strategies. But what is it …

13
Feb

The importance of a brand story

Stories are told in every culture as a means of entertainment, education or cultural preservation, and when it comes to content marketing, stories are just as important. Storytelling itself predates smartphones, social media, computers, television, even the written word. And yet, a good story can still resonate with many people. Sharing your brand story is one …

7
Feb

So why is content marketing important?

Today, many companies still struggle to connect with their audience on a human level. They haven’t yet mastered the newfangled art of content marketing. Whether your business is looking to retain clients, make more sales or improve its branding, engaging people and building trust through great content will help you meet your business goals. So, …