Tag - contenidos

13
Jan

Is your website right for the English-speaking market?

Steps to ensure your success across borders. Your website is your brand’s best international representative. It can reach consumers from any country at any time, and can help you close sales in markets you didn’t even know you had. But in order to maximise its benefits, you have to make sure your website is internationally …

18
Nov

Why original content is essential to your online marketing strategy

Your company has an active online life. You share up-to-date industry reports, articles related to your field, top infographics, and the occasional cat meme or dancing cartoon gif. Your company curates content—it shares relevant material from other sources. However, by only curating, you’re missing out on a wealth of benefits that comes with being a …

4
Apr

Is transcreation right for your company?

Five key differences between translation and transcreation. The new field of transcreation is taking over the cross-cultural marketing game. It has enabled companies to successfully expand in ways that were not possible decades ago. But transcreation can be a time and resource-intensive process, so how do you know if and when it’s really necessary for …

9
Dec

What to talk about when your topic is boring

7 ways to get inspired. Have you ever stared at the computer screen wishing that instead of writing for a chain of dentists, a printing shop, or an import-export business, you were in charge of an adventure sports centre or a nightclub? Imagine how easy it would be to create fabulous visual posts if only …