Tag - consumers

17
Jul

Doing business across cultures

5 critical differences you need to know. The world is the entrepreneur’s oyster. Doing business across borders is easier than ever before and businesses are rushing to take advantage of new international opportunities. While business continues to integrate, however, science has shown that business culture is not merging in the same way. Culturally-based business practices …

2
May

Content and the buyer’s journey

Content and the buyer’s journey The buyer’s journey is how a consumer gets from “Am I missing out on an opportunity?” to a justified purchase decision. As a content marketer, you have to understand where your customer is in their buyer’s journey. Know what they’re searching online, what they’re thinking, what their needs are, and …

22
Feb

Influencer marketing explodes onto the scene

This year, we predict that influencer marketing will be all the rage. The concept has made appearances over the last few years as marketers continue to look for the best ways to engage social media audiences, and now it’s gaining real traction as an increasingly important part of digital marketing strategies. But what is it …

7
Feb

So why is content marketing important?

Today, many companies still struggle to connect with their audience on a human level. They haven’t yet mastered the newfangled art of content marketing. Whether your business is looking to retain clients, make more sales or improve its branding, engaging people and building trust through great content will help you meet your business goals. So, …