Tag - company

2
May

Content and the buyer’s journey

Content and the buyer’s journey The buyer’s journey is how a consumer gets from “Am I missing out on an opportunity?” to a justified purchase decision. As a content marketer, you have to understand where your customer is in their buyer’s journey. Know what they’re searching online, what they’re thinking, what their needs are, and …

3
Feb

Who are you writing for?

It’s a simple question, but one that is often overlooked. And, the truth is that if a company hasn’t figured out who they are writing for, their content is very likely going to miss the mark. Perhaps the subject of the next blog has been chosen for its keywords, or to coincide with a new …