Tag - brand story

6
Oct

Is your company exotic? Make the most of your cultural differences

We all know that understanding your target audience is key to effective content marketing. So, when your potential customers live in another country, you don’t just have to get the language right, you also need to understand their customs, lifestyle and cultural influences. You have to understand how they perceive the world around them. But, …

24
Apr

The time for visual content is now [Infographic]

The time for visual content is now [Infographic] The power of visual content to attract, inform and dazzle an audience increases every day. And it’s no secret why. In an instant, a single image can trigger an emotional response from a viewer that will stick with them throughout their future purchase decisions. A video can …

13
Feb

The importance of a brand story

Stories are told in every culture as a means of entertainment, education or cultural preservation, and when it comes to content marketing, stories are just as important. Storytelling itself predates smartphones, social media, computers, television, even the written word. And yet, a good story can still resonate with many people. Sharing your brand story is one …