Tag - blog

8
Oct

Content marketing on a startup budget

Four fun and easy strategies to promote your brand. What comes to mind when you hear ‘content marketing’? An endless sea of euro signs? A hefty downloadable guide filled with complex formulas and jargon? If you’re envisioning something beyond your startup’s reach, luckily for you, you’re wrong. Content marketing is a flexible set of tools …

21
Mar

9 words to avoid when writing content

Language is a powerful thing. The right words awaken your audience’s imagination and connect with them on a personal level. As an inbound marketer, you write content to do just this. Your content is meant to appeal to your brand’s potential customers, to educate and delight them, which means you need to steer clear of …

13
Feb

The importance of a brand story

Stories are told in every culture as a means of entertainment, education or cultural preservation, and when it comes to content marketing, stories are just as important. Storytelling itself predates smartphones, social media, computers, television, even the written word. And yet, a good story can still resonate with many people. Sharing your brand story is one …

3
Feb

Who are you writing for?

It’s a simple question, but one that is often overlooked. And, the truth is that if a company hasn’t figured out who they are writing for, their content is very likely going to miss the mark. Perhaps the subject of the next blog has been chosen for its keywords, or to coincide with a new …