Colour is integral to your brand’s image and identity. Science has repeatedly shown that colour is one of the most important ways a brand communicates with its customers, and that the right colour choices can increase sales and significantly improve brand recognition. However, just because your colours hit the mark in your home market doesn’t mean they’re right for your new one.
Check out our infographic about colours and messaging across cultures:
Work with your transcreation team to localise your brand colours and ensure that you’re saying what you mean to say.