Category - Strategy

18
Nov

Why original content is essential to your online marketing strategy

Your company has an active online life. You share up-to-date industry reports, articles related to your field, top infographics, and the occasional cat meme or dancing cartoon gif. Your company curates content—it shares relevant material from other sources. However, by only curating, you’re missing out on a wealth of benefits that comes with being a …

22
Oct

Getting personal

Connecting with customers through brand personalisation. We all know that customers want to feel a personal connection with the brands they buy. They want brands they can relate to, brands that are reflective of their values and beliefs. They want brands that reach out and see their customers for the people they are. But personalisation …

10
Oct

Transcreating IKEA

Localisation challenges and successes of going global. IKEA seems to have cracked the code to global marketing. With 313 stores spanning 38 countries and €34.2 billion in sales in 2016, IKEA has become the world’s furniture giant. But the process has not been easy. IKEA has struggled to localise its brand and product offerings, continually …

8
Oct

Content marketing on a startup budget

Four fun and easy strategies to promote your brand. What comes to mind when you hear ‘content marketing’? An endless sea of euro signs? A hefty downloadable guide filled with complex formulas and jargon? If you’re envisioning something beyond your startup’s reach, luckily for you, you’re wrong. Content marketing is a flexible set of tools …

6
Sep

4 steps to SEO success

The basics of search engine optimisation. It’s time we face the facts: we are all full-blown search engine addicts. We conduct over 4,000 Google searches per second, and depend on our search engine buddies for answers to just about everything – ‘Where can I book cheap flights to Thailand?’ ‘How can I open a wine …

17
Jul

Doing business across cultures

5 critical differences you need to know. The world is the entrepreneur’s oyster. Doing business across borders is easier than ever before and businesses are rushing to take advantage of new international opportunities. While business continues to integrate, however, science has shown that business culture is not merging in the same way. Culturally-based business practices …

4
Apr

Is transcreation right for your company?

Five key differences between translation and transcreation. The new field of transcreation is taking over the cross-cultural marketing game. It has enabled companies to successfully expand in ways that were not possible decades ago. But transcreation can be a time and resource-intensive process, so how do you know if and when it’s really necessary for …

1
Jul

If your website were a restaurant would people stay for dinner?

If your website were a restaurant would people stay for dinner? It’s easy to get so carried away with attracting people to your website that you forget the importance of what they’ll find there. Many companies throw themselves into social media, creating great expectations. The agency, the community manager or perhaps the boss him/herself works …

7
Feb

So why is content marketing important?

Today, many companies still struggle to connect with their audience on a human level. They haven’t yet mastered the newfangled art of content marketing. Whether your business is looking to retain clients, make more sales or improve its branding, engaging people and building trust through great content will help you meet your business goals. So, …