Category - Social Media


How to choose the right influencer for your brand

Tips to make you the talk of the town. Ah, the social media influencer. The glamorous, boho-chic food blogger. The perfectly sculpted Instagram fitness model. The hilarious tweeter that never misses a meme. For the past number of years, companies have been utilising influencers to reach their target audience with increased precision and efficiency. The …


The hashtag how-to

Marketing with social media’s favourite symbol. We are in the era of a new universal symbol: the hashtag. Once known as the pound or number sign, the figure has experienced a complete renaissance, rising to great heights as a critical social media tool. Hashtags are a dream come true for marketers because they allow companies …


Mashable Social Media Day 2016

Mashable Social Media Day 2016 Every day is social media day, but June 30th offers even more learning and sharing experiences which will take place in cities across the world. #SMDay was launched by Mashable in 2010 and it now brings thousands of people together to celebrate social media and its effects on global communication. …