Category - SEO

19
Dec

Decoding the world of content marketing

Industry terms you should know. Sure, you’ve heard of content marketing. But how much do you really know? Could you follow a strategy meeting? Explain the concepts to your colleagues? Contribute to a plan for your company? Content marketing is the development, publication and promotion of high-quality content that helps brands strengthen their presence and …

18
Nov

Why original content is essential to your online marketing strategy

Your company has an active online life. You share up-to-date industry reports, articles related to your field, top infographics, and the occasional cat meme or dancing cartoon gif. Your company curates content—it shares relevant material from other sources. However, by only curating, you’re missing out on a wealth of benefits that comes with being a …

6
Sep

4 steps to SEO success

The basics of search engine optimisation. It’s time we face the facts: we are all full-blown search engine addicts. We conduct over 4,000 Google searches per second, and depend on our search engine buddies for answers to just about everything – ‘Where can I book cheap flights to Thailand?’ ‘How can I open a wine …