Category - Localisation


Learning Lab – Beyond Spanglish

Our Learning Lab series has grown! This month’s workshop, entitled “Beyond Spanglish”, will be hosted in partnership with the Ubiqum Code Academy on Thursday, 26 October. In it, we will explore the intersection of cross-cultural and inbound marketing, and share insight on how to build an inbound marketing strategy based on the culture and language …


Transcreating IKEA

Localisation challenges and successes of going global. IKEA seems to have cracked the code to global marketing. With 313 stores spanning 38 countries and €34.2 billion in sales in 2016, IKEA has become the world’s furniture giant. But the process has not been easy. IKEA has struggled to localise its brand and product offerings, continually …