Category - Localisation

13
Jan

Is your website right for the English-speaking market?

Steps to ensure your success across borders. Your website is your brand’s best international representative. It can reach consumers from any country at any time, and can help you close sales in markets you didn’t even know you had. But in order to maximise its benefits, you have to make sure your website is internationally …

10
Oct

Transcreating IKEA

Localisation challenges and successes of going global. IKEA seems to have cracked the code to global marketing. With 313 stores spanning 38 countries and €34.2 billion in sales in 2016, IKEA has become the world’s furniture giant. But the process has not been easy. IKEA has struggled to localise its brand and product offerings, continually …