Category - Content

18
Nov

Why original content is essential to your online marketing strategy

Your company has an active online life. You share up-to-date industry reports, articles related to your field, top infographics, and the occasional cat meme or dancing cartoon gif. Your company curates content—it shares relevant material from other sources. However, by only curating, you’re missing out on a wealth of benefits that comes with being a …

22
Oct

Getting personal

Connecting with customers through brand personalisation. We all know that customers want to feel a personal connection with the brands they buy. They want brands they can relate to, brands that are reflective of their values and beliefs. They want brands that reach out and see their customers for the people they are. But personalisation …

10
Oct

Transcreating IKEA

Localisation challenges and successes of going global. IKEA seems to have cracked the code to global marketing. With 313 stores spanning 38 countries and €34.2 billion in sales in 2016, IKEA has become the world’s furniture giant. But the process has not been easy. IKEA has struggled to localise its brand and product offerings, continually …

8
Oct

Content marketing on a startup budget

Four fun and easy strategies to promote your brand. What comes to mind when you hear ‘content marketing’? An endless sea of euro signs? A hefty downloadable guide filled with complex formulas and jargon? If you’re envisioning something beyond your startup’s reach, luckily for you, you’re wrong. Content marketing is a flexible set of tools …

6
Sep

4 steps to SEO success

The basics of search engine optimisation. It’s time we face the facts: we are all full-blown search engine addicts. We conduct over 4,000 Google searches per second, and depend on our search engine buddies for answers to just about everything – ‘Where can I book cheap flights to Thailand?’ ‘How can I open a wine …

28
Jun

The hashtag how-to

Marketing with social media’s favourite symbol. We are in the era of a new universal symbol: the hashtag. Once known as the pound or number sign, the figure has experienced a complete renaissance, rising to great heights as a critical social media tool. Hashtags are a dream come true for marketers because they allow companies …

4
Apr

Is transcreation right for your company?

Five key differences between translation and transcreation. The new field of transcreation is taking over the cross-cultural marketing game. It has enabled companies to successfully expand in ways that were not possible decades ago. But transcreation can be a time and resource-intensive process, so how do you know if and when it’s really necessary for …

15
Feb

Why translation just won’t cut it

Cross-cultural communication takes more than a good translator. Your company’s messaging is sharp, clever and hip, and it’s worked wonders in your home market. And with good reason—you’ve invested a good deal of time and money perfecting it. Expanding to a foreign market should be simple: hire a professional to translate your message in a …

3
Nov

6 ways to say goodbye to cold calling

6 ways to say goodbye to cold calling   Are you still cold calling? Remember the old days, when selling was all about cold calling and pitching? A great salesperson was a resilient character indeed, attacking the phone with gusto each morning, taking rejection on the chin and moving steadily on. And those cold calls …

6
Oct

Is your company exotic? Make the most of your cultural differences

We all know that understanding your target audience is key to effective content marketing. So, when your potential customers live in another country, you don’t just have to get the language right, you also need to understand their customs, lifestyle and cultural influences. You have to understand how they perceive the world around them. But, …

24
Apr

The time for visual content is now [Infographic]

The time for visual content is now [Infographic] The power of visual content to attract, inform and dazzle an audience increases every day. And it’s no secret why. In an instant, a single image can trigger an emotional response from a viewer that will stick with them throughout their future purchase decisions. A video can …

15
Apr

How to write killer content quickly

How to write killer content quickly Every blogger has experienced moments of dread when it comes to writing content. We want to write supremely insightful and useful content, and we want to do it on a rapid-fire basis. Regularly producing content that is consistently high quality is expected of us. It’s content marketing 101. However, …

21
Mar

9 words to avoid when writing content

Language is a powerful thing. The right words awaken your audience’s imagination and connect with them on a personal level. As an inbound marketer, you write content to do just this. Your content is meant to appeal to your brand’s potential customers, to educate and delight them, which means you need to steer clear of …

13
Feb

The importance of a brand story

Stories are told in every culture as a means of entertainment, education or cultural preservation, and when it comes to content marketing, stories are just as important. Storytelling itself predates smartphones, social media, computers, television, even the written word. And yet, a good story can still resonate with many people. Sharing your brand story is one …

9
Feb

7 types of content that everyone loves to share

What’s the secret to creating contente that people love to share? Besides producing something well crafted and perfectly targeted to the reader, you also need to think about how your content is formatted. Different types of content suit different formats, and some formats just touch that sharing nerve better than others. So, it’s time to …

7
Feb

So why is content marketing important?

Today, many companies still struggle to connect with their audience on a human level. They haven’t yet mastered the newfangled art of content marketing. Whether your business is looking to retain clients, make more sales or improve its branding, engaging people and building trust through great content will help you meet your business goals. So, …