Category - Audience

29
Aug

Landing pages: a how-to guide

Learn from the best with our favourite examples. Your landing pages are your lead-generating hotspots. They allow you to capture critical information and funnel your website visitors into the right marketing channels. They direct potential leads to targeted offers and eliminate clutter and confusion. They’re critical to any strong inbound marketing strategy, but getting the …

17
Jul

Doing business across cultures

5 critical differences you need to know. The world is the entrepreneur’s oyster. Doing business across borders is easier than ever before and businesses are rushing to take advantage of new international opportunities. While business continues to integrate, however, science has shown that business culture is not merging in the same way. Culturally-based business practices …

13
Mar

Cultural marketing mistakes

Seven costly mishaps by the world’s largest corporations. We’ve all had this experience: we venture outside our cultural bubble, and suddenly we’re not the exceptional communicators we thought we were. We tell a joke that falls flat. We make references we thought were universal. We use body language that baffles those around us. We tend to believe …

6
Oct

Is your company exotic? Make the most of your cultural differences

We all know that understanding your target audience is key to effective content marketing. So, when your potential customers live in another country, you don’t just have to get the language right, you also need to understand their customs, lifestyle and cultural influences. You have to understand how they perceive the world around them. But, …

3
Feb

Who are you writing for?

It’s a simple question, but one that is often overlooked. And, the truth is that if a company hasn’t figured out who they are writing for, their content is very likely going to miss the mark. Perhaps the subject of the next blog has been chosen for its keywords, or to coincide with a new …