18
May

Ecommerce basics: reducing shopping cart abandonment

Get your customers through checkout with these simple tips. How many times have you loaded up your online shopping cart, only to get sticker shocked by outrageous shipping costs? How many times have you thought, ‘Maybe I don’t really need this’ at checkout? There’s a host of reasons why a customer might abandon an ecommerce …

12
Mar

Ecommerce basics: best practices

Want to sell abroad? Start with these ecommerce best practices. Ecommerce is the new name of the international sales game. The world of electronic commerce—online shopping, electronic payments, internet banking and other online financial transactions—has entirely reshaped the way we do business. It has allowed us to bridge geographical distance, eliminate middlemen and lower operational costs. …

29
Jan

How to choose the right influencer for your brand

Tips to make you the talk of the town. Ah, the social media influencer. The glamorous, boho-chic food blogger. The perfectly sculpted Instagram fitness model. The hilarious tweeter that never misses a meme. For the past number of years, companies have been utilising influencers to reach their target audience with increased precision and efficiency. The …

13
Jan

Is your website right for the English-speaking market?

Steps to ensure your success across borders. Your website is your brand’s best international representative. It can reach consumers from any country at any time, and can help you close sales in markets you didn’t even know you had. But in order to maximise its benefits, you have to make sure your website is internationally …

19
Dec

Decoding the world of content marketing

Terms you should know. Sure, you’ve heard of content marketing. But how much do you really know? Could you follow a strategy meeting? Explain the concepts to your colleagues? Contribute to a plan for your company? Content marketing is the development, publication and promotion of high-quality content that helps brands strengthen their presence and build …

18
Nov

Why original content is essential to your online marketing strategy

Your company has an active online life. You share up-to-date industry reports, articles related to your field, top infographics, and the occasional cat meme or dancing cartoon gif. Your company curates content—it shares relevant material from other sources. However, by only curating, you’re missing out on a wealth of benefits that comes with being a …

10
Oct

Transcreating IKEA

Localisation challenges and successes of going global. IKEA seems to have cracked the code to global marketing. With 313 stores spanning 38 countries and €34.2 billion in sales in 2016, IKEA has become the world’s furniture giant. But the process has not been easy. IKEA has struggled to localise its brand and product offerings, continually …

8
Oct

Content marketing on a startup budget

Four fun and easy strategies to promote your brand. What comes to mind when you hear ‘content marketing’? An endless sea of euro signs? A hefty downloadable guide filled with complex formulas and jargon? If you’re envisioning something beyond your startup’s reach, luckily for you, you’re wrong. Content marketing is a flexible set of tools …

6
Sep

4 steps to SEO success

The basics of search engine optimisation. It’s time we face the facts: we are all full-blown search engine addicts. We conduct over 4,000 Google searches per second, and depend on our search engine buddies for answers to just about everything – ‘Where can I book cheap flights to Thailand?’ ‘How can I open a wine …

29
Aug

Landing pages: a how-to guide

Learn from the best with our favourite examples. Your landing pages are your lead-generating hotspots. They allow you to capture critical information and funnel your website visitors into the right marketing channels. They direct potential leads to targeted offers and eliminate clutter and confusion. They’re critical to any strong inbound marketing strategy, but getting the …

17
Jul

Doing business across cultures

5 critical differences you need to know. The world is the entrepreneur’s oyster. Doing business across borders is easier than ever before and businesses are rushing to take advantage of new international opportunities. While business continues to integrate, however, science has shown that business culture is not merging in the same way. Culturally-based business practices …

8
Jun

Marketing in colour across cultures

Colour is integral to your brand’s image and identity. Science has repeatedly shown that colour is one of the most important ways a brand communicates with its customers, and that the right colour choices can increase sales and significantly improve brand recognition. However, just because your colours hit the mark in your home market doesn’t …

26
May

5 email marketing best practices

Never see the inside of a spam folder again. Still shaking off sleep, you sit down with your morning coffee and have a scroll through your inbox. Just as any other day, you watch dozens of new messages roll in. You prepare for the deleting spree: ‘**SUPER BLOWOUT SALE 80% OFF**’ ‘Sign Up for Your …

1
May

Swag out your brand

Promotional gifts that will have your network buzzing. Think about a promotional gift you really loved. Was it a mouse pad? A ball point pen? A paperweight? An oversized tee shirt? Probably not. We all love free stuff, but unless it’s something special we won’t keep it for long. Updating your goodies can give you …

4
Apr

Is transcreation right for your company?

Five key differences between translation and transcreation. The new field of transcreation is taking over the cross-cultural marketing game. It has enabled companies to successfully expand in ways that were not possible decades ago. But transcreation can be a time and resource-intensive process, so how do you know if and when it’s really necessary for …

13
Mar

Cultural marketing mistakes

Seven costly mishaps by the world’s largest corporations. We’ve all had this experience: we venture outside our cultural bubble, and suddenly we’re not the exceptional communicators we thought we were. We tell a joke that falls flat. We make references we thought were universal. We use body language that baffles those around us. We tend to believe …

15
Feb

Why translation just won’t cut it

Cross-cultural communication takes more than a good translator. Your company’s messaging is sharp, clever and hip, and it’s worked wonders in your home market. And with good reason—you’ve invested time and money perfecting it. Expanding to a foreign market should be simple: hire a professional to translate your message in a way that is compelling …