Blog Posts

11
Oct

Learning Lab – Beyond Spanglish

Our Learning Lab series has grown! This month’s workshop, entitled “Beyond Spanglish”, will be hosted in partnership with the Ubiqum Code Academy on Thursday, 26 October. In it, we will explore the intersection of cross-cultural and inbound marketing, and share insight on how to build an inbound marketing strategy based on the culture and language …

10
Oct

Transcreating IKEA

Localisation challenges and successes of going global. IKEA seems to have cracked the code to global marketing. With 313 stores spanning 38 countries and €34.2 billion in sales in 2016, IKEA has become the world’s furniture giant. But the process has not been easy. IKEA has struggled to localise its brand and product offerings, continually …

8
Oct

Content marketing on a startup budget

Four fun and easy strategies to promote your brand. What comes to mind when you hear ‘content marketing’? An endless sea of euro signs? A hefty downloadable guide filled with complex formulas and jargon? If you’re envisioning something beyond your startup’s reach, luckily for you, you’re wrong. Content marketing is a flexible set of tools …

6
Sep

4 steps to SEO success

The basics of search engine optimisation. It’s time we face the facts: we are all full-blown search engine addicts. We conduct over 4,000 Google searches per second, and depend on our search engine buddies for answers to just about everything – ‘Where can I book cheap flights to Thailand?’ ‘How can I open a wine …

29
Aug

Landing pages: a how-to guide

Learn from the best with our favourite examples. Your landing pages are your lead-generating hotspots. They allow you to capture critical information and funnel your website visitors into the right marketing channels. They direct potential leads to targeted offers and eliminate clutter and confusion. They’re critical to any strong inbound marketing strategy, but getting the …

17
Jul

Doing business across cultures

5 critical differences you need to know. The world is the entrepreneur’s oyster. Doing business across borders is easier than ever before and businesses are rushing to take advantage of new international opportunities. While business continues to integrate, however, science has shown that business culture is not merging in the same way. Culturally-based business practices …

8
Jun

Marketing in colour across cultures

Colour is integral to your brand’s image and identity. Science has repeatedly shown that colour is one of the most important ways a brand communicates with its customers, and that the right colour choices can increase sales and significantly improve brand recognition. However, just because your colours hit the mark in your home market doesn’t …

26
May

5 email marketing best practices

Never see the inside of a spam folder again. Still shaking off sleep, you sit down with your morning coffee and have a scroll through your inbox. Just as any other day, you watch dozens of new messages roll in. You prepare for the deleting spree: ‘**SUPER BLOWOUT SALE 80% OFF**’ ‘Sign Up for Your …

1
May

Swag out your brand

Promotional gifts that will have your network buzzing. Think about a promotional gift you really loved. Was it a mouse pad? A ball point pen? A paperweight? An oversized tee shirt? Probably not. We all love free stuff, but unless it’s something special we won’t keep it for long. Updating your goodies can give you …

4
Apr

Is transcreation right for your company?

Five key differences between translation and transcreation. The new field of transcreation is taking over the cross-cultural marketing game. It has enabled companies to successfully expand in ways that were not possible decades ago. But transcreation can be a time and resource-intensive process, so how do you know if and when it’s really necessary for …

13
Mar

Cultural marketing mistakes

Seven costly mishaps by the world’s largest corporations. We’ve all had this experience: we venture outside our cultural bubble, and suddenly we’re not the exceptional communicators we thought we were. We tell a joke that falls flat. We make references we thought were universal. We use body language that baffles those around us. We tend to believe …

10
Nov

Come to our November Learning Lab!

Come to our November Learning Lab! Join us on November 17th for this month’s Learning Lab. Andrea Moreno will be explaining the steps to take to create a solid inbound marketing strategy for your company. After the talk there will be time for cava and networking.The evening will take the following format: 6.30pm: Welcome drink …

6
Oct

Is your company exotic? Make the most of your cultural differences

We all know that understanding your target audience is key to effective content marketing. So, when your potential customers live in another country, you don’t just have to get the language right, you also need to understand their customs, lifestyle and cultural influences. You have to understand how they perceive the world around them. But, …

3
Jul

Join our June Learning Lab

Join our June Learning Lab Thanks to everyone who joined us in June for our first Learning Lab. Digital Strategist Juan Pablo Bustos gave an excellent talk about the importance of creating a clear strategy for social media and we enjoyed some networking over a glass of cava. It was a great evening of learning and sharing. …

1
Jul

If your website were a restaurant would people stay for dinner?

If your website were a restaurant would people stay for dinner? It’s easy to get so carried away with attracting people to your website that you forget the importance of what they’ll find there. Many companies throw themselves into social media, creating great expectations. The agency, the community manager or perhaps the boss him/herself works …

27
Jun

Mashable Social Media Day 2016

Mashable Social Media Day 2016 Every day is social media day, but June 30th offers even more learning and sharing experiences which will take place in cities across the world. #SMDay was launched by Mashable in 2010 and it now brings thousands of people together to celebrate social media and its effects on global communication. …